An insight about the OPTIN network in ICO


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The current advertising system is flawed. Online advertising is a huge market, but it’s flawed. Abuse of authority is pretty much evident as consumer data are taken and used even without the user’s knowledge. Surely, we haven’t yet forgotten the data privacy scandal of Facebook, have we? Indeed, many of us cannot move on from the controversy despite knowing that this is not an isolated case. Similar things are happening in the online environment, a clear indication of how insecure the online system is.
Then there’s the presence of so many middlemen that only seems to lessen the credibility of the ad system. Just imagine having to deal with numerous personalities for every aspect of the system - data, traffic, ad network, to name them. Moroever, Returns on Investment (ROIs) are either slow or not sufficient at all. The current system also reduces the revenue of the publishers, thus low-quality content is being generated as a consequence. While these issues will not necessarily hit the big guns in online advertising, Google and Amazon to name a couple, they can cause quite an impact to the small players. With these issues plaguing the advertising world, what hope is there left for the small players in advertising?
Fortunately, there still is reason to hope with the emergence of OPTin Network. OPTin is a product of OPTin Blockchain LLC which was brought forth by DoGood Media. DoGood Media is a media company, notable for bringing brands to greater focus and helping small businesses reach their target audience. OPTin’s solution will have three components, MyAds, Datacube, and Ads Marketplace, all based on blockchain. The reason for using blockchain is practical. It’s more secure, efficient, and less costly because of the distributed ledger technology that allows for decentralization and immutability. The latter simply means that the data, once placed on the blockchain, can no longer be modified. Blockchain offers a secure network, where participants are given their own keys which serve as their personal signature.
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OPTin will be equipped with an open source distributed app (DAPP) to guarantee utmost security and privacy in data collection. User data will be encyrpted, and users will have to install the DAPP plugin first to get started. The plugin will gather the information, but since the user has to agree to the terms and conditions first before being allowed to run the plugin, this goes without saying that there is consent from the user to sell his or her data. The user, in this case, has “opted-in”.
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If as we’ve said, the current advertising format is very prone to abuses, where user data are used without permission, in the OPTin network, users will sell their data, in return for which they will get OPTin coins (OPTIN). The OPTIn network will then make the data available on the OPTin marketplace for its customers to browse and purchase the data they need. For this, customers may choose to pay in Fiat money or OPTin coin, but if they choose the latter, they will be rewarded for their patronage. The OPTin network makes everyone a winner. Advertisers get quality information from users who opted-in, while users earn money for selling their data without any hassle.
Worthy to note, DoGood Media already has around 500,000 earning OPTIN tokens, through Earnhoney.com, its subsidiary that lets you earn OPTIN tokens for doing simple things like answering surveys, viewing ads, playing games, and sharing your opinions. And OPTIN coins earned from this side may be redeemed for Paypal and Amazon Credit upon reaching the threshold, which can be as low as 49.50 OPTINs. Thoroughly intrigued, this writer just signed up with Earnhoney.com and is now already earning OPTIN coins, too!
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The OPTin Network is already well underway, but the journey is far from over. Nevertheless, with all the funds raised through ICO, the company can hope for a smooth transition up ahead, and a very successful OPTin network powered no less by DoGood Media.
Token Details:
Ticker Symbol: OPTIN
Token Price: $0.10
Token for Sale: 230,000,000 OPTIN
Token Supply: 430,000,000 OPTIN
Soft Cap: $5,000,000
Hard Cap: $20,000,000
For more information, visit the following pages:

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